A Convergent TV Platform Built For Agencies

Seer runs paid media for Microsoft, Comcast, and IKEA. Here's how CTV adds a measurable performance channel alongside what you already run.

Seer Interactive is a performance agency -- B-Corp certified, data-first, Fortune 50 clients. The paid media stack is sophisticated. CTV is the channel that isn't in it yet. Tatari adds direct CTV buying at $10-13 CPM with attribution connecting every airing to site visits, purchases, and lead submissions the morning after. No TV team required.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Seer's clients have conversion funnels built for performance measurement -- the same rigor that applies to paid search and paid social applies here. A CTV spot on Hulu drives site visits and purchase activity the same evening. Tatari reports that attribution by network, daypart, and creative.
  • → CTV through programmatic runs $25-30 for Hulu and Peacock. Tatari buys direct at $10-13. For Seer's Fortune 50 clients with significant media budgets, that CPM difference is material working media -- and a conversation Brittany can own before the next planning cycle.
  • → Seer Interactive keeps digital strategy and client ownership. Tatari handles CTV buying and attribution as a managed service layer. No TV buyer hire. One pilot client -- prove the model, then extend across the roster.
What Makes Tatari Different?
Buy CTV direct. Skip the DSP. Measure to the order.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Tatari measures real outcomes -- purchases, installs, site visits -- not impressions. For Seer's clients, that means site sessions and purchases tied to the CTV spot that aired. The same metrics Brittany's team reports on paid social, now applied to TV.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No DSP, no SSP, no exchange markup. The same CTV inventory Seer's clients buy programmatically at $25-30 runs at $10-13 through Tatari.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Build CTV media plans in one platform. Tatari handles inventory access, buying, and optimization. Seer keeps client strategy and relationship ownership. No TV buyer hire required.

See our media buying tools for TV
Measurement

Every airing reports next morning: network, daypart, creative, and the downstream action it drove. Purchases, site visits, lead submissions. Same accountability Seer delivers on digital, now on TV.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


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Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. The agencies that add TV measurement keep accounts and grow them. Adding CTV capability is the move that keeps Seer Interactive's clients from looking elsewhere as they scale.
New revenue
A full TV service line
Hoka already runs CTV through a separate agency. When Seer Interactive can offer CTV alongside its existing channels, clients don't need another vendor for TV. One agency for performance media -- digital and CTV.
Premium access
Inventory beyond programmatic
One pilot client. Prove the model. Then one MSA covers the full Seer Interactive roster -- not a separate negotiation per campaign.
Next step for Brittany
See what a first CTV campaign looks like for a Seer Interactive client -- built, bought, and measured in one platform.

Tatari will map what a first CTV campaign looks like for one Seer Interactive client -- media plan, CPMs, and what attribution shows in the dashboard the morning after the first spot airs.

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